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VR — EST. 2023 · NORWICH, UK
Now accepting new clients
GBP · £
Turning Vitality into Wealth

I was fat.
Now I build bodies
that /don't quit.

Three years ago I was 108kg and out of breath tying my shoes. Today I coach men and women through the same door I kicked open — no shortcuts, no fake promises, just a plan that actually works.

★★★★★ 4.9 / 5  · 180+ clients coached · No contracts · Cancel anytime
Vitality Rich founder — before photo, 108kg
Vitality Rich founder — after 3 years of training, -24kg / +8kg muscle
180+
Clients trained
4,200kg
Collective fat lost
3yr
On the gym floor
0x
Shortcuts offered
Turning Vitality into Wealth Online 1:1 coaching · Worldwide Norwich UK 12-Week Customised Program · men & women No contracts 4.9 ★ rating Founder-led · No franchise Turning Vitality into Wealth Online 1:1 coaching · Worldwide Norwich UK 12-Week Customised Program · men & women No contracts 4.9 ★ rating Founder-led · No franchise
01 / Training

Two ways to
work with me.

Either you take the plan and run it yourself, or we go 1:1 over video and I run it with you. Same standard either way — no dialled-in effort on my side or yours.
— 01

Meal Prep Plan

£29.99 one-off

The 7-day meal prep plan — real meals, real macros, real shopping list. Buy once, yours forever.

  • 7-day meal prep plan
  • Real macros + shopping list
  • Instant email delivery
  • Buy once, no subscription
See the meal plan
Vitality Rich

Products

Premium guides and programmes designed to help you train smarter, eat better and build a physique you're proud of.

Trusted by clients
Real results from real people.
Science & experience
Evidence-based, proven methods.
Built for results
Simple steps, massive impact.
Secure payment
Safe checkout, instant access.
03 / Proof

What the
work produces.

Real clients, real transformations. No paid actors, no before-photos-at-exhalation.
DM from online coaching client: 1 week of locking in on the deficit actually done me justice, lost 1kg, 78.6kg on the scale, U helped me a lot bro
★★★★★ Online coaching client Week 1 · Cut phase · 1kg down
DM from online coaching client: I'm eating clean, feeling clean, looking clean bro you've actually helped me move up in life, going to look like a whole nother person by summer
★★★★★ Online coaching client DM · unfiltered
VR founder before transformation — 108kg
VR founder after — 24kg lost, 8kg muscle gained
04 / Founder

Three years ago
I was the client.

I was 108 kilos. I'd tried every app, every fad, every "shred in 30 days" programme on the internet. None of them worked because none of them respected how hard it actually is to change.

So I got honest with myself: there's no trick. Just a plan, executed honestly, for longer than you want to. Three years on I'd lost 24kg and put on 8kg of muscle — and now I coach the same transformation for other people.

-24kg
Fat lost · own body
+8kg
Muscle gained
180+
Clients since launch

Vitality Rich isn't a franchise or a content machine. It's one coach, one standard, and a queue of people who want the real version.

— Turning Vitality into Wealth
05 / Coaching

The 12-week
customised program.

One offer, done properly. A fully personalised 1-1 program for men and women — I build the training, the diet and the accountability around your body and your life, then stay on you for twelve weeks.
Remote · Worldwide · 1:1

12 Week Customised Program

Who it's for: Men and women who want to transform their body, struggle with consistency, and don't know how to train or eat properly.

What's included
  • Custom workout structure and weekly split
  • Diet plan with calorie targets and supplement guidance
  • Understanding of how your body actually works
  • Weekly 1-1 calls for check-ins and adjustments
  • 24/7 WhatsApp access
  • Form reviews via video
  • Constant lifestyle adjustments
  • Full accountability partner throughout
How it's delivered

Fully online — 1-1 video calls, WhatsApp communication, video form reviews. No location barrier.

The outcome

Guaranteed visible progress in 12 weeks. A clear difference in your body.

Guarantee

No results = 4 weeks free training.

Start your 12-week program →

Takes ~4 minutes · I reply personally from contact@vitalityrich.fit

06 / FAQ

Answers
before you ask.

If your question isn't here, email contact@vitalityrich.fit or ask when you apply. I answer every message myself.

Yes. Most of my clients start there. For the 12-Week Customised Program I meet you exactly where you are on day one and build the training and diet around your level — men and women, any starting point.

1:1 coaching is fully online — video sessions plus WhatsApp/email between them. Wherever you've got a phone and a gym (or a garage with a barbell), we can train together. Worldwide.

Both, every week. The plans get individualised — different body compositions, different goals — but the standard is identical.

You pay via Stripe, the PDF lands in your inbox in under a minute, and you own it forever. No subscriptions, no log-ins, no "unlocking modules". One file, one plan, go do it.

Results take time and honest effort. If you follow the plan and hit the sessions, you'll see change. Digital programmes are final-sale — you own them forever. For 1:1 coaching, progress is tracked from session one; if something isn't working we adjust until it does.

No. The meal prep plan uses food from any UK supermarket. Supplements are optional — protein powder and creatine are the only two I ever recommend, and even those aren't required to win.

Hit "Start your 12-week program", fill in the short onboarding form (takes about 4 minutes), and I'll personally review it and come back to you with your plan and next steps. If we're not a fit, I'll tell you straight.