VR — EST. 2023 · NORWICH, UK
Now accepting new clients
GBP · £
Turning Vitality into Wealth

I was fat.
Now I build bodies
that /don't quit.

Three years ago I was 108kg and out of breath tying my shoes. Today I coach men and women through the same door I kicked open — no shortcuts, no fake promises, just a plan that actually works.

Book your free intro call See the programs
★★★★★ 4.9 / 5  · 180+ clients coached · No contracts · Cancel anytime
Vitality Rich founder — before photo, 108kg
Vitality Rich founder — after 3 years of training, -24kg / +8kg muscle
180+
Clients trained
4,200kg
Collective fat lost
3yr
On the gym floor
0x
Shortcuts offered
Turning Vitality into Wealth✦ In-call · Out-call · Online✦ Norwich UK✦ Programmes from £4.99✦ No contracts✦ 4.9 ★ rating✦ Founder-led · No franchise✦ Turning Vitality into Wealth✦ In-call · Out-call · Online✦ Norwich UK✦ Programmes from £4.99✦ No contracts✦ 4.9 ★ rating✦ Founder-led · No franchise✦
01 / Training

Three ways to
work with me.

Choose how we train: I show up, you show up, or we build it remote. Every route answers to the same standard — no dialled-in effort on either side.
— 01

In-Call

£35 / session · 1 hour

You come to my gym floor in Norwich. Full kit, no distractions, every rep coached.

  • Private strength facility
  • 60-minute block
  • Form audit & video review
  • Programming between sessions
Book in-call session
— 02

Out-Call

£60 / session · 1 hour

I travel to your home, garage or gym. Norwich + surrounding postcodes. Travel included.

  • No commute for you
  • Equipment I bring on request
  • Early mornings welcome
  • Couples sessions available
Book out-call session
— 03

Online PDFs

From £4.99 one-off

Structured programs and meal plans. Buy once, train forever.

  • Buy-once program PDFs
  • Meal prep plans
  • Instant email delivery
  • Zero subscription
See online programs
1:1 coaching
— 04

1:1 Coaching

From £34.99 · 4–12 sessions

Video + messaging coaching. Weekly check-ins. All VR PDFs bundled. Pick a tier, get started in under 5 minutes.

  • 4, 8 or 12 × 1h video sessions
  • Weekly accountability for 6 weeks
  • WhatsApp / email between sessions
  • All 3 VR programme PDFs included
Start 1:1 coaching
Vitality Rich

Products

Premium guides and programmes designed to help you train smarter, eat better and build a physique you're proud of.

Trusted by clients
Real results from real people.
Science & experience
Evidence-based, proven methods.
Built for results
Simple steps, massive impact.
Secure payment
Safe checkout, instant access.
03 / Proof

What the
work produces.

Real clients, real transformations. No paid actors, no before-photos-at-exhalation.
DM from online coaching client: 1 week of locking in on the deficit actually done me justice, lost 1kg, 78.6kg on the scale, U helped me a lot bro
★★★★★ Online coaching client Week 1 · Cut phase · 1kg down
DM from online coaching client: I'm eating clean, feeling clean, looking clean bro you've actually helped me move up in life, going to look like a whole nother person by summer
★★★★★ Online coaching client DM · unfiltered
VR founder before transformation — 108kg
VR founder after — 24kg lost, 8kg muscle gained
04 / Founder

Three years ago
I was the client.

I was 108 kilos. I'd tried every app, every fad, every "shred in 30 days" programme on the internet. None of them worked because none of them respected how hard it actually is to change.

So I got honest with myself: there's no trick. Just a plan, executed honestly, for longer than you want to. Three years on I'd lost 24kg and put on 8kg of muscle — and now I coach the same transformation for other people.

-24kg
Fat lost · own body
+8kg
Muscle gained
180+
Clients since launch

Vitality Rich isn't a franchise or a content machine. It's one coach, one standard, and a queue of people who want the real version.

— Turning Vitality into Wealth
05 / Free starter

Steal my
Starter
Guide.

5 pages. Kit names, floor etiquette, 3 beginner lifts. The same guide I hand to every new 1:1 client on day one.

  • Walk into a gym without the dread
  • Three beginner lifts — demo'd, cued, scaled
  • Gym-floor etiquette, cleanly laid out
  • Free. Forever. No upsell.
VR · FREE PDF
Step 1 of 1
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06 / Booking

Book your
session.

15-minute intro calls are free. In-call sessions are £35 / hour at my Norwich gym, out-call sessions are £60 / hour (I travel to you). All 1:1 sessions are in person.

After booking, I reply from contact@vitalityrich.fit with a confirmation and (for sessions) the full price based on your location & time.

07 / FAQ

Answers
before you ask.

If your question isn't here, email contact@vitalityrich.fit or ask on the intro call. I answer every message myself.

Yes. Most of my clients start there. The Beginners Guide (£4.99) is designed for someone walking into a free-weights area for the first time. For 1:1 coaching I'll meet you exactly where you are on day one.

That's what out-call is for. I travel to your home, garage, estate gym, or office gym anywhere in and around Norwich. Further afield, we do online coaching with weekly video check-ins.

Both, every week. The plans get individualised — different body compositions, different goals — but the standard is identical.

You pay via Stripe, the PDF lands in your inbox in under a minute, and you own it forever. No subscriptions, no log-ins, no "unlocking modules". One file, one plan, go do it.

Results take time and honest effort. If you follow the plan and hit the sessions, you'll see change. Digital programmes are final-sale — you own them forever. For 1:1 coaching, progress is tracked from session one; if something isn't working we adjust until it does.

No. The meal prep plan uses food from any UK supermarket. Supplements are optional — protein powder and creatine are the only two I ever recommend, and even those aren't required to win.

Hit "Book your free intro call" at the top. Pick a 15-minute slot. We talk about what you want, what you've tried, and whether I can help. If I can't, I'll tell you who can.